A number of shops in Amsterdam will refuse to accept cash money from the end of this month in an experiment to try to reduce robberies.
The city council is buying the smart card pin machines for some shop keepers so they can take part in the experiment. It is also funding posters and leafleting [...]
Overview
Loyalty cards can be powerful marketing tools.
Loyalty cards are one tool in the small business marketing arsenal. These cards are designed to encourage repeat business by offering rewards for customers who return again and again. Loyalty cards are also used by some businesses to track customer purchases to better understand buying [...]
A customer loyalty card program can help a business show it values its customers, will encourage repeat business, is a low-cost way to advertise a business and can help an establishment learn more about the customer. According to Search CRM, a loyalty card program is an expensive endeavor and can cost [...]








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