Perfect Plastic Cards Blog

You will be surprised how plastic cards can boost your sales and profits! I post interesting tips, advice and case studies concerning plastic cards use in business and beyond. You can order all mentioned products on our corporate page with plastic cards.

A number of shops in Amsterdam will refuse to accept cash money from the end of this month in an experiment to try to reduce robberies.
The city council is buying the smart card pin machines for some shop keepers so they can take part in the experiment. It is also funding posters and leafleting [...]

Overview
Loyalty cards can be powerful marketing tools.

Loyalty cards are one tool in the small business marketing arsenal. These cards are designed to encourage repeat business by offering rewards for customers who return again and again. Loyalty cards are also used by some businesses to track customer purchases to better understand buying [...]

Maybe you wondered if there is possibility to make a bar code more durable? Usually bar codes or numbers on plastic cards are printed using monochrome thermal transfer technology over the laminate and are not durable. After few months the print is gradually erased.
However Perfect Cards factory can print for you bar codes or other [...]

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How to start customer loyalty program?

by Alex on 11/07/2010

A customer loyalty card program can help a business show it values its customers, will encourage repeat business, is a low-cost way to advertise a business and can help an establishment learn more about the customer. According to Search CRM, a loyalty card program is an expensive endeavor and can cost [...]

Case study of plastic cards use: Millennium & Copthorne launches loyalty programme

June 16, 2010
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Millennium & Copthorne Hotels (M&C) has launched a new loyalty programme in the UK in a bid retain custom as business travel slowly recovers.
The M&C Loyalty Club has three tiers of membership, Classic, Gold and Diamond, with points from qualifying stays redeemable against a range of food and beverage and lifestyle rewards.
Other [...]

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Easy international travel with one plastic card ticket in Europe

June 12, 2010
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Calypso, ITSO & VDV are the first to demonstrate interoperable multi-application smart ticketing in international public transport use. Three European smart ticketing organisations Calypso Networks Association (Belgium), ITSO (UK) and VDV (Germany) have demonstrated that a single smart card can be used for public transport across all three ticketing systems. In an innovative international [...]

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Case study – Pizza maker’s loyalty program

June 11, 2010
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Increasing Customer Loyalty: A Case Study
California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain – which is known for making gourmet pizza [...]

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How to survive in tough economy and even boost profits?

June 6, 2010
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Simple answer – Keep Customers Loyal
No matter what size or type of business you run, customers are essential; without them your business could not exist profitably.
Customers that are loyal will return more often, giving higher sales! However, a surprising number of businesses appear to just expect customers to arrive, and seem to [...]

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Offset or digital printing? What type of printing is best for your project?

June 6, 2010
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The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today’s commercial printing. It’s also brought some confusion. An understanding of the advantages and [...]

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How plastic cards can improve tourism?

June 6, 2010
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Save money with visitor discount cards
The weather had been unseasonably cool, but after a hefty slice of apple pie and a steaming cappuccino in a local cafe, I was warming to another round of sightseeing in the bustling Dutch capital.
I felt more than ready to spend a couple of hours pondering the [...]

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