The knowledge organization Incentive Marketing (IMA) have taken a closer look at customer loyalty and how purchases are influenced by for instance Promotional Products. They interviewed over 1,000 American companies, both large and small with some stunning, relevant results.
In the study, Incentive Marketing (IMA) concluded that 43% of the respondents said loyalty programs led to more frequent purchases, and 16% said the programs cause them to choose one company exclusively.
In the study, it was concluded that loyalty programs were an effective way to gather data about customers. But not only that – members of loyalty programs gave away some interesting information about purchasing habits:
43% of members said loyalty programs lead to more frequent purchases. 16% said loyalty programs caused them to choose one company exclusively. Once a customer joins a loyalty program, they tend to increase spending by an average of 27%.