Case study of plastic cards use: Millennium & Copthorne launches loyalty programme

Millennium & Copthorne launches loyalty programme

Millennium & Copthorne Hotels (M&C) has launched a new loyalty programme in the UK in a bid retain custom as business travel slowly recovers.

The M&C Loyalty Club has three tiers of membership, Classic, Gold and Diamond, with points from qualifying stays redeemable against a range of food and beverage and lifestyle rewards.

Other card benefits include complimentary room upgrades and newspapers, early check in and late check out, 20 per cent off weekend breaks and a welcome drink on arrival.

The programme has been live at M&C’s hotels in Asia since April and comes as the sector as a whole attempts to move away from the heavy discounting of the recession while retaining customer loyalty.

If you need help with your loyalty program, please contact us.

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