Below you'll find a list of all posts that have been categorized as “Case study”
My longstanding recommendation that you rely primarily on plastic for travel money — credit cards for big-ticket items, debit (ATM) cards for cash — remains as valid as ever. In some cases, you can avoid fees and losses entirely; in others you pay something but lose less than any other way. For foreign travel, especially, you can’t beat plastic. Credit …
A LOYALTY card scheme which has helped boost trade in Kent towns could be on the way to Crowborough. If the scheme was launched, shoppers would be encouraged to spend their money in independent stores in return for a chance to win vouchers each month. Crowborough and District Chamber of Commerce is currently sending out letters to shopkeepers about the …
Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses just like other types of plastic. Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses …
A number of shops in Amsterdam will refuse to accept cash money from the end of this month in an experiment to try to reduce robberies. The city council is buying the smart card pin machines for some shop keepers so they can take part in the experiment. It is also funding posters and leafleting to make shoppers aware of …
Millennium & Copthorne Hotels (M&C) has launched a new loyalty programme in the UK in a bid retain custom as business travel slowly recovers. The M&C Loyalty Club has three tiers of membership, Classic, Gold and Diamond, with points from qualifying stays redeemable against a range of food and beverage and lifestyle rewards. Other card benefits include complimentary room upgrades and …
Calypso, ITSO & VDV are the first to demonstrate interoperable multi-application smart ticketing in international public transport use. Three European smart ticketing organisations Calypso Networks Association (Belgium), ITSO (UK) and VDV (Germany) have demonstrated that a single smart card can be used for public transport across all three ticketing systems. In an innovative international multi-application demonstration, tickets from three national transport ticketing applications – British ITSO, French …
Increasing Customer Loyalty: A Case Study California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain – which is known for making gourmet pizza with unique toppings – is hoping to build the …
Save money with visitor discount cards The weather had been unseasonably cool, but after a hefty slice of apple pie and a steaming cappuccino in a local cafe, I was warming to another round of sightseeing in the bustling Dutch capital. I felt more than ready to spend a couple of hours pondering the Rembrandts, Vermeers and other old masters’ …
There are roughly 11,000 people living in Fruita who may be eating and shopping a lot somewhere other than where they live. The way city officials see it, there’s no reason they can’t do those things at the west end of the Grand Valley. And they’re hoping to give them some incentive to do just that and at the same …
SECAUCUS, N.J. — For years, hotels, airlines, banks, online retailers and other data-driven businesses have turned to powerful computers to help determine the optimal price for their products, or to find ways to recommend items that groups of customers with similar tastes might want to buy. Ricardo Mayoral of Union City, N.J., has used the customized eValue coupons at Sam’s …
