Plastic cards still best for travel money

Plastic cards still best for travel money

admin Case study, Plastic Cards - general

My longstanding recommendation that you rely primarily on plastic for travel money — credit cards for big-ticket items, debit (ATM) cards for cash — remains as valid as ever. In some cases, you can avoid fees and losses entirely; in others you pay something but lose less than any other way. For foreign travel, especially, you can’t beat plastic. Credit …

A LOYALTY card scheme which has helped boost trade

More trade in small towns – loyalty card scheme could be launched in Crowborough

admin Case study, Loyalty cards

A LOYALTY card scheme which has helped boost trade in Kent towns could be on the way to Crowborough. If the scheme was launched, shoppers would be encouraged to spend their money in independent stores in return for a chance to win vouchers each month. Crowborough and District Chamber of Commerce is currently sending out letters to shopkeepers about the …

Prepaid card market is expanding – don’t miss it!

Prepaid card market is expanding – don’t miss it!

admin Case study, Plastic Cards - economy, Plastic Cards - general, Prepaid cards

Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses just like other types of plastic. Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses …

Millennium & Copthorne launches loyalty programme

Case study of plastic cards use: Millennium & Copthorne launches loyalty programme

admin Case study, Loyalty cards

Millennium & Copthorne Hotels (M&C) has launched a new loyalty programme in the UK in a bid retain custom as business travel slowly recovers. The M&C Loyalty Club has three tiers of membership, Classic, Gold and Diamond, with points from qualifying stays redeemable against a range of food and beverage and lifestyle rewards. Other card benefits include complimentary room upgrades and …

Easy international travel with one plastic card ticket in Europe

Easy international travel with one plastic card ticket in Europe

admin Case study, Plastic Cards - general

Calypso, ITSO & VDV are the first to demonstrate interoperable multi-application smart ticketing in international public transport use. Three European smart ticketing organisations Calypso Networks Association (Belgium), ITSO (UK) and VDV (Germany) have demonstrated that a single smart card can be used for public transport across all three ticketing systems. In an innovative international multi-application demonstration, tickets from three national transport ticketing applications – British ITSO, French …

Case study – Pizza maker’s loyalty program

Case study – Pizza maker’s loyalty program

admin Case study, Loyalty cards

Increasing Customer Loyalty: A Case Study California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain – which is known for making gourmet pizza with unique toppings – is hoping to build the …

How plastic cards can improve tourism

How plastic cards can improve tourism?

admin Case study, Plastic Cards - economy, Prepaid cards

Save money with visitor discount cards The weather had been unseasonably cool, but after a hefty slice of apple pie and a steaming cappuccino in a local cafe, I was warming to another round of sightseeing in the bustling Dutch capital. I felt more than ready to spend a couple of hours pondering the Rembrandts, Vermeers and other old masters’ …

Loyalty programs leverage tips from New York

Loyalty programs leverage tips from New York

admin Case study, Loyalty cards

SECAUCUS, N.J. — For years, hotels, airlines, banks, online retailers and other data-driven businesses have turned to powerful computers to help determine the optimal price for their products, or to find ways to recommend items that groups of customers with similar tastes might want to buy. Ricardo Mayoral of Union City, N.J., has used the customized eValue coupons at Sam’s …