Loyalty Cards – Powerful Tool in Small Business

Loyalty Cards – Powerful Tool in Small Business

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Overview Loyalty cards can be powerful marketing tools. Loyalty cards are one tool in the small business marketing arsenal. These cards are designed to encourage repeat business by offering rewards for customers who return again and again. Loyalty cards are also used by some businesses to track customer purchases to better understand buying patterns and target marketing. Loyalty cards can …

How to survive in tough economy and even boost profits

How to survive in tough economy and even boost profits?

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Simple answer – Keep Customers Loyal No matter what size or type of business you run, customers are essential; without them your business could not exist profitably. Customers that are loyal will return more often, giving higher sales! However, a surprising number of businesses appear to just expect customers to arrive, and seem to do nothing to make them want …

What Will Make Perfect Corporate Gift

What Will Make Perfect Corporate Gift?

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A corporate gift is meant primarily for business and may include a variety of office-related items like personalized briefcases, cardholders, bookends and calculators. Corporate gifts might be purchased for an employee, a manager or owner, or even clients and vendors for their continued support of the company. It can be difficult to shop for a corporate gift, as working with …

Loyalty programs can keep your best customers coming back for more

Loyalty programs can keep your best customers coming back for more

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A well-known business maxim says it’s easier and less expensive to get repeat business from your customers than to constantly find new ones. That’s why incentive and loyalty programs have proven so popular among small-business owners. These programs include the following: Discount cards that entitle the holder to discounts on select items or services. Punch cards where for each X number of …