Millennium & Copthorne launches loyalty programme

Case study of plastic cards use: Millennium & Copthorne launches loyalty programme

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Millennium & Copthorne Hotels (M&C) has launched a new loyalty programme in the UK in a bid retain custom as business travel slowly recovers. The M&C Loyalty Club has three tiers of membership, Classic, Gold and Diamond, with points from qualifying stays redeemable against a range of food and beverage and lifestyle rewards. Other card benefits include complimentary room upgrades and …

Easy international travel with one plastic card ticket in Europe

Easy international travel with one plastic card ticket in Europe

admin Case study, Plastic Cards - general

Calypso, ITSO & VDV are the first to demonstrate interoperable multi-application smart ticketing in international public transport use. Three European smart ticketing organisations Calypso Networks Association (Belgium), ITSO (UK) and VDV (Germany) have demonstrated that a single smart card can be used for public transport across all three ticketing systems. In an innovative international multi-application demonstration, tickets from three national transport ticketing applications – British ITSO, French …

Case study – Pizza maker’s loyalty program

Case study – Pizza maker’s loyalty program

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Increasing Customer Loyalty: A Case Study California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain – which is known for making gourmet pizza with unique toppings – is hoping to build the …

How plastic cards can improve tourism

How plastic cards can improve tourism?

admin Case study, Plastic Cards - economy, Prepaid cards

Save money with visitor discount cards The weather had been unseasonably cool, but after a hefty slice of apple pie and a steaming cappuccino in a local cafe, I was warming to another round of sightseeing in the bustling Dutch capital. I felt more than ready to spend a couple of hours pondering the Rembrandts, Vermeers and other old masters’ …

Offset or digital printing

Offset or digital printing? What type of printing is best for your project?

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The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today’s commercial printing. It’s also brought some confusion. An understanding of the advantages and disadvantages of digital printing and how those compare to traditional offset lithography is critical in making the right choice. Most Common Offset lithography is the most common high volume …

How to survive in tough economy and even boost profits

How to survive in tough economy and even boost profits?

admin Gift Cards, Loyalty cards, Plastic Cards - economy

Simple answer – Keep Customers Loyal No matter what size or type of business you run, customers are essential; without them your business could not exist profitably. Customers that are loyal will return more often, giving higher sales! However, a surprising number of businesses appear to just expect customers to arrive, and seem to do nothing to make them want …

Are plastic business cards better

Are plastic business cards better?

admin Plastic Cards - general

If you have been going around the Internet looking at business card designs then you probably encountered a lot of wild and creative layouts. There those business cards with wild shapes. There are those with seeds placed inside them. Also there are others that are made from rubber, metal wood and plastic. By far however, the plastic business card is …

Loyalty programs leverage tips from New York

Loyalty programs leverage tips from New York

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SECAUCUS, N.J. — For years, hotels, airlines, banks, online retailers and other data-driven businesses have turned to powerful computers to help determine the optimal price for their products, or to find ways to recommend items that groups of customers with similar tastes might want to buy. Ricardo Mayoral of Union City, N.J., has used the customized eValue coupons at Sam’s …