Loyalty programs can keep your best customers coming back for more

Loyalty programs can keep your best customers coming back for more

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A well-known business maxim says it’s easier and less expensive to get repeat business from your customers than to constantly find new ones. That’s why incentive and loyalty programs have proven so popular among small-business owners. These programs include the following: Discount cards that entitle the holder to discounts on select items or services. Punch cards where for each X number of …