We have bad news and good news for you. Bad news: According to our recent market research 80% customers pay too much for plastic cards prices in Western Europe. Good news is that you don’t have to do this research yourself and you can save money and time. Please also notice below how big is the price difference between suppliers. …
Plastic cards still best for travel money
My longstanding recommendation that you rely primarily on plastic for travel money — credit cards for big-ticket items, debit (ATM) cards for cash — remains as valid as ever. In some cases, you can avoid fees and losses entirely; in others you pay something but lose less than any other way. For foreign travel, especially, you can’t beat plastic. Credit …
Prepaid card market is expanding – don’t miss it!
Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses just like other types of plastic. Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses …
To reduce theft – Amsterdam shops go cash free
A number of shops in Amsterdam will refuse to accept cash money from the end of this month in an experiment to try to reduce robberies. The city council is buying the smart card pin machines for some shop keepers so they can take part in the experiment. It is also funding posters and leafleting to make shoppers aware of …
Indestructible bar codes on plastic cards – by Perfect Cards
Maybe you wondered if there is possibility to make a bar code more durable? Usually bar codes or numbers on plastic cards are printed using monochrome thermal transfer technology over the laminate and are not durable. After few months the print is gradually erased. However Perfect Cards factory can print for you bar codes or other personalization data under the laminate, …
Case study – Pizza maker’s loyalty program
Increasing Customer Loyalty: A Case Study California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain – which is known for making gourmet pizza with unique toppings – is hoping to build the …
Discover new benefits of prepaid plastic credit cards
Prepaid credit cards just gave plastic money a new popular twist. There is no going beyond limit because the cardholder is only allowed to spend what has been already paid off. It is like a gift card, only it can be used around with different merchants. Prepaid credit cards have a lot of benefits aside from the obvious that you can …