Prepaid card market is expanding – don’t miss it!

Prepaid card market is expanding – don’t miss it!

admin Case study, Plastic Cards - economy, Plastic Cards - general, Prepaid cards

Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses just like other types of plastic. Prepaid debit cards are everywhere these days — and so are their fees. The cards allow you to load cash onto them and are accepted by businesses …

Case study – Pizza maker’s loyalty program

Case study – Pizza maker’s loyalty program

admin Case study, Loyalty cards

Increasing Customer Loyalty: A Case Study California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain – which is known for making gourmet pizza with unique toppings – is hoping to build the …

Loyalty programs increase customer spending on your products

Loyalty programs increase customer spending on your products

admin Membership cards

The knowledge organization Incentive Marketing (IMA) have taken a closer look at customer loyalty and how purchases are influenced by for instance Promotional Products. They interviewed over 1,000 American companies, both large and small with some stunning, relevant results. In the study, Incentive Marketing (IMA) concluded that 43% of the respondents said loyalty programs led to more frequent purchases, and …