Scented Plastic Cards: An Aromatic Branding Experience

The Power of Aroma in Marketing

As we walk through streets or navigate mall aisles, we are often subtly lured by enticing scents. From pizzerias with welcoming open doors, florists emanating the aroma of roses, to car showrooms infused with that distinct “new car” smell, our olfactory senses are constantly engaged. This influential tactic – encompassing bakeries, coffee shops, and boutiques – aims to create a memorable atmosphere, prolong customers’ in-store experiences, and enhance purchasing propensity. Such strategic use of scents in marketing has given rise to a dedicated sector known as “aroma marketing.”

Infusing Cards with Signature Scents

The desire to make one’s brand card stand out in consumers’ wallets has merged aroma marketing with the plastic card industry. This scent infusion is achieved through specialized aromatic printing varnishes.

Cards coated with this unique varnish not only captivate customers with their appealing designs but also enchant with tailored scents reflective of your brand’s essence. By simply rubbing the card’s surface, the scent is gently released. Depending on storage and usage, these aromatic imprints can last up to a year. Some scents, like coffee, chocolate, or orange, might fade sooner than others, like the scent of fresh grass.

A Palette of Scents to Choose From

Imagine a coffee-scented loyalty card for your café, an orange-infused juice bar card, a chocolate-tinged gift card for confectionery shops, or even a rose fragrance for your floral chain’s discount cards. With over a hundred scents available, you’re sure to find the perfect aroma for your brand. These scents span across five major categories:

• Floral (e.g., rose, lavender, jasmine)
• Fruits & Vegetables (e.g., orange, lemon, raspberry)
• Trees & Plants (e.g., birch, eucalyptus, grass)
• Herbs & Spices (e.g., chamomile, cinnamon, mint)
• Unique Fragrances (e.g., pizza, coffee, chocolate, even the coveted “new car” scent)

Dive deeper into our fragrance list below to discover even more exotic aromas, including gasoline, tobacco, popcorn, and more!